Why does Social Media Intelligence matter?

Do you know what social media intelligence is? Well to put it simply, it is the collection, curation and overall analysis of data found online in order to provide a look into the actions and habits of a certain individual or group.

In a time where most of the people in the world are on social media networks, social media intelligence can be used to learn a lot by just studying what they do online.

Here are some interesting social media facts and stats:

 - The top eight social media networks are Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter, WhatsApp and YouTube.

- Did you know that more than half of the public use social media at least once a day?

- YouTube is the most popular social media sharing website.

- Facebook is the most popular social media sharing website – used by almost 70% of adults!

- Social media use is higher for those who are younger – almost 90% of users are 18-29 years old.

So why does social media intelligence and evidence found on social media matter?

Every single day a huge amount of information and data is created on social media networks, and social media intelligence is there to study and understand the behaviour of those who are online.

Social media intelligence is a way for professional digital forensics experts to gather, interpret and understand data that is found online, this is especially important in social media investigations.

It is important to note that social media evidence can be deleted, changed and locked down by certain privacy settings. That is why it takes a professional to preserve the online evidence so it is admissible in an official court of law.

For more information about social media intelligence as well as open source intelligence and more in the digital forensics world, please visit www.osint.co.za | www.tcgforensics.co.za or contact the TCG Digital Forensics Division on 021 110 0422 or email contact@tcgforensics.co.za | contact@osint.co.za